Mobile internet browsing overtook that of desktops – and even laptops – in 2014. The early birds have already gotten the worm! Smartphones are more computers than phones: 86% of time spent on mobile devices is on apps. Across all sites, from weather to retail, people most commonly report “multi-platform” web surfing.
• 750 million :The number of people who have become mobile-only internet users (people who access the internet exclusively by smartphone) in the past 5 years.
• 68% : The percentage of mobile-only internet traffic projected in 2017…a year also estimated to have more internet traffic from Jan-Dec as all previous years combined.
• 80% : The portion of advertising giants Google and Facebook’s advertising revenue is raked in courtesy of mobile devices.
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